InDigital Marketing JournalbyDavid H. DeansThe Radical Go-to-Market MetamorphosisThe traditional approach to technology vendor go-to-market (GTM) strategy is fundamentally flawed. The common practice of having separate…May 18, 20241May 18, 20241
InTechnology | Media | TelecombyDavid H. DeansExecutive Guide to Generative AI PromptingHow can applied technologies advance digital business growth and unlock strategic competitive advantages? Here’s a proven approach.Jul 12, 2024Jul 12, 2024
InTechnology | Media | TelecombyDavid H. DeansGenAI Business Value Creation ROIThe digital business sector is at a pivotal moment, particularly with Generative AI (GenAI) emerging as the most defining value-creation…Sep 26, 2024Sep 26, 2024
InTechnology | Media | TelecombyDavid H. Deans𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗪𝗼𝗿𝗸𝘀𝗽𝗮𝗰𝗲 𝗥𝗲𝗱𝗲𝗳𝗶𝗻𝗲𝗱: 𝗔 𝗦𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿-𝗖𝗲𝗻𝘁𝗿𝗶𝗰…The legacy Digital Workspace vision is myopic. In contrast, I envision moving far beyond the outdated notion of it merely being an IT…Dec 17, 2024Dec 17, 2024
InDigital Marketing JournalbyDavid H. DeansThe Value Creation Transition to C-Suite Buyer EngagementTraditional B2B tech vendors have a big problem, they fail to influence key decision-makers. It’s one of the most common reasons that sales…Dec 5, 2024Dec 5, 2024
InDigital Marketing JournalbyDavid H. DeansHow CMOs Can Win Over CEOs and CFOsIn an era where data-driven decision-making reigns supreme, it’s surprising to find that many Chief Marketing Officers (CMOs) still…Oct 29, 2024Oct 29, 2024
InTechnology | Media | TelecombyDavid H. DeansA Primer for Digital Growth StrategiesAre you in a state of flux, awaiting a return to ‘normal’ status? What if your historical view of a normal life is permanently disrupted…Dec 26, 2020Dec 26, 2020
InTechnology | Media | TelecombyDavid H. DeansGrowth: Why CEOs Crave Digital Transformation ResultsDigital transformation fuels upside market opportunities, and related growth goals are now the CEO’s top business priority, according to…Jun 28, 2019Jun 28, 2019
InI. M. H. O.byDavid H. DeansWhy Social Media is Not Valued by CEOsThe budget cutbacks in 2014 will be predictableOct 11, 2013Oct 11, 2013
